GERMAN BOOK OFFICE
Invites you to
Young Professionals Programme
In the presence of eminent speakers
R.Sriram co-founded “Next Practice Retail” in 2006 and is an advisor to Seedfund. He is an Independent Director on the Boards of Kokuyo Camlin Ltd and Kokuyo Camlin Alphakids Ltd.
Katja Splichal (Germany) – head of online, software and new product development at Stuttgart based publisher Eugen Ulmer since 2013.
The programme is being organised for professionals from the publishing, media and content industry. The workshop is a third in the series of training events conducted by the GBO as part of its annual Young Professionals Programme (YPP).a training workshop on content/product development
Venue: India International Centre, New Delhi.
Date: 2nd & 3rd December
Time: 9 am to 5 pm
Participating Companies: Bajaj & Co. Oxford University Press, MBD Group, Agamee Prakashan, Scholastic India, Harpercollins India and others.
About Young Professionals Programme
In 2014, GBO New Delhi launched a programme for Young Professionals to impart skills needed in the age of transmedia, where the phone is increasingly becoming the primary device for access to information and knowledge. The workflows and revenue models have been influenced by this phenomena and are evolving to adapt to an atomised delivery of content.
The Indian industry is experiencing a rise in the engagement of young professionals who are making a significant contribution to the strategy of the future. The face of the industry is also changing very competitively and there is a dearth of training opportunity on the new age models. The world of digital content creation can be a complicated one with so many different platforms and consumption patterns. In India, there is currently another shortfall in the area of short term hands-on training modules. This program is aimed at young professionals who are already working in the industry and wish to acquire expertise in new techniques in publishing and allied sector.
Need for a training event for young professionals in Product Development
By virtue of the fact that professionals in the content/publishing industry are engaged with certain specific aspects of the industry, it is not uncommon for them to lose sight of a bird’s eye view of their respective organisations. At the heart of this year’s YPP training programme on product development is the belief that developing a new product/service is similar to developing a new enterprise. The programme, therefore, aims to inspire the participants to cultivate an entrepreneurial approach, enable them to execute an idea and refining it continuously.
Focus of Young Professionals Programme 2016
With new product/service development strategies for publishing and content industryas the theme, the two-day workshop addresses a major need felt by the young professionals by offering a platform for generating and cultivating ideas as well as by providing access to networking opportunities, new methods as well as inputs and mentoring support from the most renowned industry specialists..
The two-day workshop is based on a hands-on exercise format led by experts intimately involved in the development of new products and services in the content sector. The participants will work in cross-functional teams to work through the stages of product development and present the product pitch at the closure of the programme. The teams will engage with their ideas using the design thinking method that is relevant for customer-related creative projects. Issues of licensing will also be touched upon.
Publishing/ content professionals from the Editorial, Design, Operations and Sales & Marketing domains.
In order to witness the outcome of the workshop, the CEOs/MDs of the participating publishing companies will be present during the idea-pitching session that is scheduled towards the end of the second day of the programme.
Input on Consumer data by Mr. Vikrant Mathur, Nielsen India